The Mail

I love the U.S. Postal Service, so I was sad to read this meticulously researched piece by Devin Leonard about how the whole thing is about to collapse:

Since 2007 the USPS has been unable to cover its annual budget, 80 percent of which goes to salaries and benefits. In contrast, 43 percent of FedEx’s (FDX) budget and 61 percent of United Parcel Service’s (UPS) pay go to employee-related expenses. Perhaps it’s not surprising that the postal service’s two primary rivals are more nimble. According to SJ Consulting Group, the USPS has more than a 15 percent share of the American express and ground-shipping market. FedEx has 32 percent, UPS 53 percent.

The USPS has stayed afloat by borrowing $12 billion from the U.S. Treasury. This year it will reach its statutory debt limit. After that, insolvency looms.

Google’s “It Gets Better” Ad

Caught this on TV tonight and thought it was worth sharing:

I found it to be brave and moving. Moving, because Google knows just the right combination of light piano music and computer GUI to pull the heartstrings, and brave because I’m sure there are a bunch of conservative Google users out there who might not appreciate the message of the ad. Still, it’s one that’s worth spreading, and clearly Google believed in it.

How We Found Osama

The NYTimes explains that it was by tracking down Osama’s courier:

A trusted courier of Osama bin Laden’s whom American spies had been hunting for years was finally located in a compound 35 miles north of the Pakistani capital, close to one of the hubs of American counterterrorism operations. The property was so secure, so large, that American officials guessed it was built to hide someone far more important than a mere courier.

The $23 Million Book

Michael Eisen has an interesting story about how sellers on Amazon’s marketplace have deployed algorithmically-based pricing, with absurd results:

A few weeks ago a postdoc in my lab logged on to Amazon to buy the lab an extra copy of Peter Lawrence’s The Making of a Fly – a classic work in developmental biology that we – and most other Drosophila developmental biologists – consult regularly. The book, published in 1992, is out of print. But Amazon listed 17 copies for sale: 15 used from $35.54, and 2 new from $1,730,045.91 (+$3.99 shipping).

Past instances in which I professed to like you were fraudulent

Tablet magazine reveals that those pitch-perfect call-ins for talk radio shows might be a little bit TOO perfect…

The job, the email indicated, paid $40 an hour, with one hour guaranteed per day. But what exactly was the work? The question popped up during the audition and was explained, the actor said, clearly and simply: If he passed the audition, he would be invited periodically to call in to various talk shows and recite various scenarios that made for interesting radio. He would never be identified as an actor, and his scenarios would never be identified as fabricated—which they always were.

“I was surprised that it seemed so open,” the actor told me in an interview. “There was really no pretense of covering it up.”

…[A] great radio show depends as much on great callers as it does on great hosts: Enter Premiere On Call. “Premiere On Call is our new custom caller service,” read the service’s website, which disappeared as this story was being reported (for a cached version of the site click here). “We supply voice talent to take/make your on-air calls, improvise your scenes or deliver your scripts. Using our simple online booking tool, specify the kind of voice you need, and we’ll get your the right person fast. Unless you request it, you won’t hear that same voice again for at least two months, ensuring the authenticity of your programming for avid listeners.”

The Most E-Mailed Story

On The Media [transcript] has a fascinating exploration of what makes a story on a news website climb up the “most e-mailed articles” list. The most common factor among them? Awe:

We had a number of research assistants read stories and we described to them what the concept of awe is; it’s something that opens the mind and is inspiring. And we made sure that they had a good understanding of this concept. We had them read some articles with us and come to a conclusion about what an awe-inspiring piece would be. And then they rated about 3,000 stories each on how much awe they inspired…

One is “Rare Treatment is Reported to Cure AIDS Patient.” Another story was called “The Promise and Power of RNA.” A final example would be “Found: An Ancient Monument to the Soul,” a story about the archeological discovery of an inscription on a Turkish monument from the eighth century, indicating a belief that the body and the soul were separate. What we find interesting is the connectivity issue. People tend to proselytize about awe-inspiring experiences. This is one of the main ways that religion has been thought to spread. When I have an amazing experience, I tell others about it.