The New York Times eliminates its public editor position

New York Times publisher Arthur Sulzberger, in a memo to the staff:

The responsibility of the public editor – to serve as the reader’s representative – has outgrown that one office. Our business requires that we must all seek to hold ourselves accountable to our readers. When our audience has questions or concerns, whether about current events or our coverage decisions, we must answer them ourselves.

To that end, we have decided to eliminate the position of the public editor, while introducing several new reader-focused efforts. We are grateful to Liz Spayd, who has served in the role since last summer, for her tough, passionate work and for raising issues of critical importance to our newsroom. Liz will leave The Times on Friday as our last public editor.

This is distressing news on a variety of fronts. The position of public editor, founded in the wake of the Jayson Blair scandal, theoretically helped keep Times’ folks honest. The idea that Times’ commenters and tweets/Facebook posts directed at the Times are a sufficient substitute for a respected person inside the organization seeking comment and effecting change is laughable. And those who think outlets like the Times don’t need to work on self-improvement need look no further than its coverage of the 2016 election.

That being said, the most recent public editor, Liz Spayd, was an unfortunate note to go out on. Spayd wrote many columns of dubious quality and essentially embodied the worst version of what this position could be.

Will Oremus wrote a takedown of Spayd on Slate not too long ago:

Most of [Spayd’s] column ideas appear to spring directly from the public editor’s email inbox, which she and her assistant monitor vigilantly. She quotes from readers’ missives prolifically, and she presents their sundry beefs and prescriptions with a level of respect that verges on reverence. But if we’ve learned one big lesson from Spayd’s work so far, it’s this: Readers are quite often wrong. Of course the public editor should listen to them and take them seriously. The real challenge, though, is to distinguish between their wishes and their true interests, to understand not only where those overlap but where they diverge, and to recognize which should influence the paper’s editorial decisions and which should not.

At that difficult task, Spayd has repeatedly failed.

Principal in Kansas resigns after student journalists question her credentials

The Kansas City Star has an amazing story of student journalists making a difference by looking into their new principal’s questionable credentials:

Days after student reporters at Pittsburg High School in Kansas dug into the background of their newly hired principal and found questionable credentials, she resigned from the $93,000-a-year job.

“She was going to be the head of our school, and we wanted be assured that she was qualified and had the proper credentials,” said Trina Paul, a senior and an editor of the Booster Redux, the school newspaper. “We stumbled on some things that most might not consider legitimate credentials.” […]

Students journalists published a story Friday questioning the legitimacy of the private college — Corllins University — where Robertson got her master’s and doctorate degrees years ago. U.S. Department of Education officials, contacted by The Star, confirmed student reports; the federal agency could not find evidence of Corllins in operation. The school wasn’t included among the agency’s list of schools closed since 1986. Robertson earned her bachelor’s degree from the University of Tulsa.

Students found and The Star confirmed the existence of several articles referring to Corllins as a diploma mill — where people can buy a degree, diploma or certificates. And searches on the school’s website go nowhere. No one from the university responded to emails sent by The Star this week.

The Washington Post’s new slogan

The Washington Post’s new slogan is “Democracy Dies in Darkness.” It’s fitting, punchy, and alliterative. And it could’ve been so much worse.

In an article in their style section, Paul Farhi reveals some of the rejected options:

The group brainstormed more than 500 would-be slogans. The choices ranged from the heroic (“Dauntless Defenders of the Truth”) to the clunky (“American democracy lives down the street. No one keeps closer watch.”) to the Zen-like (“Yes. Know.”).

The group ultimately ended up where it started — with “Democracy Dies in Darkness.”

Note: apparently coming up with a new slogan is now a good way to generate a lot of media coverage (including one’s own).

“If it arouses an emotional response in you, double-check it.”

Great article by Deena Shanker at Bloomberg, talking with experts on how to avoid fake news:

“My biggest rule of thumb is if it arouses an emotional response in you, double-check it,” said Brooke Binkowksi, managing editor at Snopes, a website that specializes in debunking popular internet myths from both the left and the right. “They upset you because they’re meant to.”

When a story seems outrageous, such as a five-year-old Syrian refugee shown in handcuffs before deportation, it might not be true—or entirely true. That Syrian girl wasn’t in handcuffs, her father said after he had heard the reports, and they aren’t refugees. The photo shows detained Syrians trying to go on vacation who, despite their visas, were denied entry and had to return home. Binkowski and D.C. Vito, executive director of the Lamp, which teaches media literacy in New York, suggest searching for a second source, especially when a story is incendiary.

Regency and Fox launched fake news sites to promote ‘A Cure for Wellness’

Craig Silverman and Jane Lytvynenko from Buzzfeed recently discovered that the producers behind A Cure for Wellness launched fake news sites to promote the upcoming psychological thriller:

At the core of the campaign is a network of five fake local news sites that are inserting promotional references to the film into hoaxes. The sites also host ads for the film and for a fake water brand that in at least one case directs people to a website directly linked to the film.

The fake local news sites mostly publish hoaxes about topics unrelated to the film, and in some cases their fake stories — such as one about Donald Trump implementing a temporary ban on vaccinations — have been picked up by real websites and generated significant engagement on Facebook thanks to people being fooled. Their biggest hit so far is a fake story about Lady Gaga planning to include a tribute to Muslims during he Super bowl performance. It generated more than 50,000 shares, reactions, and comments on Facebook.

In principle, I’m not opposed to promotional micro-sites that have some interesting twist to them. And when it comes to imitating the actual look and feel of fake news sites like the Denver Guardian, the people behind this campaign actually did a good job.

The problem with these particular sites is that they also contain fake news that seems to incite the sort of hatred and reactions that “actual” fake news sites aim to get. So for instance, “Psychological Thriller Screening Leaves Salt Lake City Man in Catatonic State” is fine (although it still makes me slightly uncomfortable); Lady Gaga preparing a secret message for Muslims in her Super Bowl half-time show? It was a fake news story from one of these Cure for Wellness sites that went viral on Facebook.

In other words, the campaign would be funny and amusing, except for the fact that fake news can have actual, real-world consequences. For one Houston paper, it has already created problems.

It’s worth noting that after the uproar these sites caused on social media, all the film-related fake news sites are now gone, and redirect to the homepage of the movie’s website.

Update: Fox has now apologized for this marketing campaign.

The New York Times’ 2020 Report

A year ago, The New York Times created the 2020 group, tasked (among other things) with getting the company to $800 million in digital revenue by the year 2020. Now, that group has released a report detailing all the changes the Times needs to make:

We have not yet created a news report that takes full advantage of all the storytelling tools at our disposal and, in the process, does the best possible job of speaking to our potential audience. More of our journalism needs to match what a large and growing number of curious and sophisticated readers have told us they value most — distinctive journalism, in a comfortable form, that expands their understanding of the world and helps them navigate it. Our work too often instead reflects conventions built up over many decades, when we spoke to our readers once a day, when we cultivated an aura of detachment from them and when by far our most powerful tool was the written word. To keep our current readers and attract new ones we must more often apply Times values to the new forms of journalism now available to us.

For The Times to become an even more attractive destination to readers — and to maintain and strengthen its position in the years ahead — three broad areas of change are necessary. Our report must change. Our staff must change. And the way we work must change.

On the challenges the media is facing

Facts don’t matter. You can’t hurt this man with facts or reason. He’ll always outmaneuver you. He’ll always wriggle out of whatever carefully crafted verbal trap you lay for him. Whatever he says, you won’t be able to challenge him. He always comes with a bag of meaningless factoids (Putin likes to drown questions he doesn’t like in dull, unverifiable stats, figures and percentages), platitudes, false moral equivalences and straight, undiluted bullshit. He knows it’s a one-way communication, not an interview. You can’t follow up on your questions or challenge him. So he can throw whatever he wants at you in response, and you’ll just have to swallow it. Some journalists will try to preempt this by asking two questions at once, against the protests of their colleagues also vying for attention, but that also won’t work: he’ll answer the one he thinks is easier, and ignore the other. Others will use this opportunity to go on a long, rambling statement vaguely disguised as a question, but that’s also bad tactics. Non-questions invite non-answers. He’ll mock you for your nervous stuttering and if you’re raising a serious issue, respond with a vague, non-committal statement (“Mr President, what about these horrible human rights abuses in our country?” “Thank you, Miss. This is indeed a very serious issue. Everybody must respect the law. And by the way, don’t human rights abuses happen in other countries as well? Next question please”).

Source: A message to my doomed colleagues in the American media