Burger King is trying to trigger your Google Home

Jacob Kastrenakes, writing for The Verge, about one of Burger King’s new ads:

Burger King is unveiling a horrible, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that’s designed to intentionally set off Google Homes and Android phones.

The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?”

For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves — just look at the reactions people had when ads accidentally triggered voice assistants in the past.

After much use, my home assistants now feel like an extension of my household. I don’t like companies like Burger King messing with them without permission.

Side note: I’ve noticed that whenever an Amazon Echo ad comes on TV, it typically doesn’t trigger my Echo (or the ad briefly triggers the Echo before it powers down again). Not sure how Amazon is pulling this off — my guess is it involves “teaching” Alexa the audio profile of the ads and telling Alexa to ignore them — but it’s impressive.

UPDATE: Google seems to have disabled the ad’s ability to communicate with your Google Home:

New Mac Pros are coming

The Mac Pro, long thought dead by many pro users, will return. Apple recently invited several journalists from places like TechCrunch, Mashable, and Buzzfeed, to an on-the-record conversation about the future of its Mac Pros and iMacs. John Gruber at Daring Fireball sums up the news most succinctly:

Apple is currently hard at work on a “completely rethought” Mac Pro, with a modular design that can accommodate high-end CPUs and big honking hot-running GPUs, and which should make it easier for Apple to update with new components on a regular basis. They’re also working on Apple-branded pro displays to go with them.

I also have not-so-great news:

These next-gen Mac Pros and pro displays “will not ship this year”. (I hope that means “next year”, but all Apple said was “not this year”.) In the meantime, Apple is today releasing meager speed-bump updates to the existing Mac Pros. The $2999 model goes from 4 Xeon CPU cores to 6, and from dual AMD G300 GPUs to dual G500 GPUs. The $3999 model goes from 6 CPU cores to 8, and from dual D500 GPUs to dual D800 GPUs. Nothing else is changing, including the ports. No USB-C, no Thunderbolt 3 (and so no support for the LG UltraFine 5K display).

There are also upgraded iMacs on the way for this year, with some models theoretically targeted at professionals.

I’m fascinated by the quotes from executives, such as this one Craig Federighi:

I think we designed ourselves into a bit of a thermal corner, if you will. We designed a system with the kind of GPUs that at the time we thought we needed, and that we thought we could well serve with a two GPU architecture. That that was the thermal limit we needed, or the thermal capacity we needed. But workloads didn’t materialize to fit that as broadly as we hoped.

Also, here’s Phil Schiller on the decision to take a different path:

As we’ve said, we made something bold that we thought would be great for the majority of our Mac Pro users. And what we discovered was that it was great for some and not others. Enough so that we need to take another path. One of the good things, hopefully, with Apple through the years has been a willingness to say when something isn’t quite what we wanted it do be, didn’t live up to expectations, to not be afraid to admit it and look for the next answer.

It’s rare for any major company, let alone one with a culture like Apple’s, to admit they’ve made a strategic error of this magnitude, so kudos to them for their honesty. The most recent Mac Pro was indeed a massive miscalculation.

But will a new Mac Pro next year be enough to satisfy professionals? Many are already fleeing the platform due to the lack of communication up to this point. I’m not sure this news will be enough to reassure them to stay.

Why anonymous apps like Secret and Yik Yak failed

Miranda Katz, writing for Backchannel, on why apps like Secret, Yik Yak, and Whisper failed to gain traction or live up to their promise:

From the bulletin boards of the early internet to the subreddits of today, anonymity has always had a place online. But as Secret, Yik Yak, and Whisper all discovered, anonymous social networks are something of an oxymoron. An anonymous app that relies on social connections to be relevant all too easily breeds foul behavior, and quickly becomes antisocial. An anonymous app that lacks real-world social or geographical ties, meanwhile, struggles to be addictive. What does work, more or less, is an anonymous or pseudonymous group that forms around an interest, where a person’s identity matters less than their willingness to engage on a shared passion.

In Byttow’s view, a fatal flaw of anonymous social media is that using the apps doesn’t pay dividends. Users can’t build relationships or burnish their own reputations while operating without names. From time to time, people may have a piece of information they’d like to share with the world without revealing their identity, but that’s not enough to sustain a network. What makes an app sticky is positive reinforcement: more followers, more friends, more retweets. “For the most part people want to communicate with an audience,” says North. “People want credit for what they’ve said and done. Anonymity flies in the face of people’s need to have acknowledgment.”

This passage nails it: app retention is largely built around “stickiness” — what gets people to come back and keep engaging with the app. In an anonymous social network, the incentives are largely missing.

Vimeo now supports 360-degree video

Nathan Ingraham, writing for Engadget:

From a playback perspective, 360-degree playback is now integrated into the website as well as the iOS and Android apps. You can watch video in either monoscopic or stereoscopic mode — the latter of which means you’ll be able to properly view this footage while wearing a VR headset. Not all headsets are supported today, however. For starters, Vimeo’s 360 video will work with Google Daydream, Samsung’s Gear VR and the Zeiss VR One. But support for the Oculus Rift and HTC Vive is coming soon.

Watching these videos is pretty straightforward. On the web, you can just click and drag anywhere in the video to look around; on a smartphone, you just swipe around the screen. You can also use your computer’s trackpad to pan around, and there’s also a helpful little compass that shows which way you’re “facing” in the 360-degree landscape — tapping or clicking that restores you to the default point of view, assuming the uploader enabled it.

I am super excited about what stories 360-video will enable, especially on a site with as strong a commitment to filmmaking as Vimeo has.

First Nintendo Switch reviews hit the web

In a rather odd turn of events, the press embargo for the Nintendo Switch lifted today, resulting in a wave of console reviews. This is weird because it seemed clear from “first impressions” posts that a Day One patch might fix a lot of problems. This patch has not yet been issued, as the console does not release until March 3, 2017. As of this writing, Nintendo has not detailed what, if anything, might be in that patch.

Overall, while the reviews are cautiously optimistic (with universal praise for Switch launch title “Zelda: Breath of the Wild”), nearly every writer suggests waiting rather than buying this thing on Day One. There are just too many unanswered questions about the product roadmap and software titles at this point to make the Switch a decent investment.

Let’s begin with Kyle Orland from Ars Technica:

At this point, it looks like buying the Switch as your only game console means missing out on everything from Mass Effect and Call of Duty to The Witcher and Assassin’s Creed to Tomb Raider and Destiny. That list can go on and on. Maybe those major franchises will eventually be forced to pay attention to a Switch that absolutely flies off the shelves. For now, though, relying on the Switch for all of your gaming means risking that you’ll miss out on a huge array of the most popular and well-received current franchises. That’s a big price to pay for access to fully portable Zelda and Mario games.

Even as a secondary system, though, it’s hard for me to recommend you go out and buy the Switch immediately unless you have a burning desire to play the latest Zelda literally anywhere. The system as it exists now feels a little like it was rushed to make it to store shelves before the end of Nintendo’s fiscal year. After all, at launch there are some lingering hardware issues and extremely limited initial software support.

Ross Miller, writing for The Verge:

The most shocking thing about the Switch might be how many obvious pitfalls Nintendo has managed to elegantly avoid. Going from playing on the tablet to the TV is completely effortless, and there’s no sense of compromise whichever way you choose to play. Once you hold and use the Switch, it just makes sense.

Great hardware alone isn’t enough, of course. I have little doubt Nintendo’s first-party lineup will be amazing — Breath of the Wild alone is almost worth the cost of admission here — but the company’s weak spots have always been continuing and expanding third-party support, as well as providing a robust online service. Those are the potential pitfalls to come.

Jeff Bakalar, writing for CNet:

Unless you absolutely need to have the latest and greatest hardware on day one, you should hold off buying a Switch. If you’re a die-hard Zelda fan and have to play Breath of the Wild right away, just be aware you’re going to be shelling out $360…Wii U owners should keep in mind that the game is also hitting that console the same day.

There’s a lot that’s up in the air regarding the Switch’s future. Anything can happen. A purchase right now is definitely a gamble. First wait and see how the online functionality rolls out. E3 is less than four months away too, so hopefully there’s more clarity coming about the Switch’s roadmap.

Devin Coldewey, writing for TechCrunch, has perhaps the most positive take:

I think Nintendo has a winner here. The Switch is well made, super easy to get the “gimmick” of, though that’s not really the right term, and it does what it promises. Problem is: there’s just not much to play, and there won’t be for some time to come. I firmly believe Nintendo will make the Switch more than worth its purchase price, but there’s no reason for you to pay up front unless you really want to.

Specifically, unless you really must have Zelda on the go (it’s available for the Wii U as well), the Switch is not by any means a day-one purchase, and you can feel perfectly secure holding off for a bit. In a couple months you’re going to see game bundles, deals on accessories, additional info on things like the online services and virtual console, and more. Armed with that information you can form a better idea of what you’re willing to pay for the console. Hell, in six months you may even be able to find one used.

Personally I’m looking forward to the Switch not just as a platform for the next few first-party games, but as a platform fitting to lighter indie titles and innovative mobile crossovers. It’ll be great for kids, for people on the go, and for gamers who don’t always have the time or inclination to sit down and do the big screen thing.

Vince Ingenito, writing for IGN:

As a handheld, the Switch is a powerful piece of hardware with a gorgeous screen, but it’s too large and power hungry to feel like you can really take it anywhere. As a console, it’s underpowered, unreliable, and lacking basic features and conveniences that all of its competitors offer. It’s nicely built and cleverly designed to be used in a variety of ways, but the bottom line is that the Switch doesn’t do any one of the many things it can do without some sort of significant compromise. Our testing will continue for the next few days as we try out the online features and other functions enabled by the day-one patch, but if I had to score it now I’d give it a 6.7.

Kirk Hamilton, writing for Kotaku:

Big picture: I fundamentally like using the Switch. It accomplishes its central goal admirably, and has already gotten me thinking about it differently than my other game consoles. It also has a number of irritating flaws and hidden costs, and there are so many things about it that Nintendo still hasn’t explained.

Any new gaming hardware is defined by the games it can play, and here the Switch bucks convention. It has a single sensational launch game, albeit one that can also be played on the Wii U you might already own. The rest of its launch lineup is nowhere near as compelling, but the fact remains that playing this Zelda on the Switch has been one of the finest gaming experiences I’ve had in years. I suspect that, Wii U version or no, Breath of the Wild will entice a lot of people to buy a Switch. I couldn’t fault them for doing so.

The Polygon Staff:

Compared to the Wii U on its merits, the Switch is a slam dunk. It takes the basic concept of the Wii U, of a tablet-based console, and fulfills the promise of it in a way Nintendo simply wasn’t capable of realizing in 2012. It’s launching with a piece of software that, more than anything in the Wii U’s first year, demonstrates its inherent capability of delivering what Nintendo says is one of the Switch’s primary missions: a big-budget, AAA game that exists across a handheld device and a television-connected portable. The hardware lives up to its name in how easily and smoothly it moves between those two worlds, in how dead simple it all is to make something pretty magical happen.

But beyond Breath of the Wild’s test run and the stunning basic functionality of the Switch lies a field of other obligations and requirements for an internet-connected gaming platform in 2017, and thus far, Nintendo hasn’t done much to prove it knows what it needs to do to recover from years of blind eyes and stubborn avoidance of modern ideas. The best example that Nintendo has a finger on the pulse of the modern gaming audience is a mobile game made by another studio.

Chris Kohler, writing for Wired:

From what I’ve seen, I have high hopes: The user interface currently installed on the device is clean, fast, responsive, well-designed. You can tap the Power button to send the unit into sleep mode immediately during gameplay, and pick up your game of Zelda right where you left off. It seems like it’s a thousand times better than Wii U’s slow, clunky interface. You just can’t do anything with it yet besides start and stop a game of Zelda.

And right now, that’s about all one can say about Switch: It has a new Zelda, you can definitely play it in handheld mode, and you might be able to play it in TV mode if you’re lucky. Switch has the potential to be all things to all people: TV console, next-gen Game Boy, wacky motion controls, traditional hardcore game machine, even multiplayer-in-a-box. But today, with just hours to go before launch, Switch is lacking some basic functionality.

Twitter launches additional tools to filter out trolls

Twitter’s anti-abuse initiative continues. Today on its blog, it announced several new features. Ed Ho writes:

We’re working to identify accounts as they’re engaging in abusive behavior, even if this behavior hasn’t been reported to us. Then, we’re taking action by limiting certain account functionality for a set amount of time, such as allowing only their followers to see their Tweets. For example, this change could come into effect if an account is repeatedly Tweeting without solicitation at non-followers or engaging in patterns of abusive behavior that is in violation of the Twitter Rules. Our platform supports the freedom to share any viewpoint, but if an account continues to repeatedly violate the Twitter Rules, we will consider taking further action.

“Repeatedly tweeting without solicitation at non-followers” is something that happens frequently on Twitter. In fact, it is arguably one of the most common activities. I’m curious how this filter will do its job without flagging a bunch of false positives.

Ho continues:

We’re also introducing new filtering options for your notifications to give you more control over what you see from certain types of accounts, like those without a profile photo, unverified email addresses or phone numbers. Many people requested more filter options for their notifications, and we’re excited to bring these to everyone on Twitter.

We’re also expanding the mute feature to build on the work we did in November which lets you remove certain keywords, phrases, or entire conversations from your notifications. Now, you’ll be able to mute from your home timeline and you can decide how long this content is muted – one day, one week, one month, or indefinitely. This was another big request from you and we’re looking forward to rolling it out.

It is nuts to me that this feature has taken so long to add. Twitter Eggs (new users or new accounts with no profile photos) have become so synonymous with troll accounts that it’s an internet meme at this point. But better late than never.

YouTube to end unskippable 30-second ads in 2018

In an official statement to Campaign, Google announced this week that they are ending 30-second unskippable ads on Youtube videos in 2018:

In an official statement, Google explained that its aim is to provide a better advertising experience for online users. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesman.

Unskippable ads were a double-edged sword for YouTube and publishers. While they guaranteed that users would have to watch the whole ad before getting to see the content they wanted, the drop off rates on these videos were significantly higher than for normal videos. Publishers had to balance the higher revenue received for the ads with the worse reach/retention, plus the user experience was degraded. Of course, skippable ads have their own problems, too.

My prediction? We will see more of a shift towards unskippable 5- or 6-second ads that make their point extremely quickly. Folks like Geico seem to have already mastered this format.

The 80-20 rule of trolls 

Annalee Newitz at Ars Technica has a write-up on a new report by Jigsaw (an arm of Alphabet) and Wikipedia, which seeks to identify the sources of online abuse in Wikipedia comments:

The researchers unleashed their algorithm on Wikipedia comments made during 2015, constantly checking results for accuracy. Almost immediately, they found that they could debunk the time-worn idea that anonymity* leads to abuse. Although anonymous comments are “six times more likely to be an attack,” they represent less than half of all attacks on Wikipedia. “Similarly, less than half of attacks come from users with little prior participation,” the researchers write in their paper. “Perhaps surprisingly, approximately 30% of attacks come from registered users with over a 100 contributions.” In other words, a third of all personal attacks come from regular Wikipedia editors who contribute several edits per month. Personal attacks seem to be baked into Wikipedia culture.

The researchers also found that an outsized percentage of attacks come from a very small number of “highly toxic” Wikipedia contributors. A whopping 9% of attacks in 2015 came from just 34 users who had made 20 or more personal attacks during the year. “Significant progress could be made by moderating a relatively small number of frequent attackers,” the researchers note. This finding bolsters the idea that problems in online communities often come from a small minority of highly vocal users.

This data reinforces something many of us already suspected: The harshest trolls aren’t necessarily more numerous — they’re just louder than everyone else.