in journalism

What blogging hath wrought

John Biggs has written a reflection for TechCrunch on the impact that the internet, blogging, and social media has had on how we consume news:

Because my experience is a microcosm of what happened to media in the 21st century, it can begin to explain how we ended up in an era of intentional ignorance and with a truly broken media. The tools we perfected in those early days were some of the most pernicious and powerful tools in existence, honed to razor sharpness to cut off only the fattest parts of the truth, abandoning the nuance. We were not originally butchers – we had loftier goals – but when traffic (and traffic bonuses) became our driving impetus and when Google advertisers valued eyeballs over brains we had to provide content that fit a certain mindset and provide it at speed. It was as if we had invented a steam engine and set off across the landscape without inventing a brake. And we had limitless tons of coal.