in television

I feel bad for the people on ‘Planet of the Apps’

Billy Disney has created a video review of Apple’s new show, “Planet of the Apps,” for The Outline. It’s a brutal, well-edited, well-reasoned takedown. And while I think Disney might’ve been a wee bit selective with how he negatively portrays the show’s judges, he’s clearly not too hard on the show itself, which appears to be a disaster (see also: Maureen Ryan’s review for Variety).

The biggest bummer of this whole thing is the fate that has befallen these app developers and entrepreneurs. My guess is many of them went into Planet of the Apps in good faith, and hoping that the exposure would help them gain some kind of differentiation in an extremely crowded market with well-funded incumbents. Instead, they’ve been given dubious advice by the show’s judges and become the subject of some tone deaf marketing to boot.

Like Disney, I hope the recent hiring of Zack Van Amburg and Jamie Erlicht from Sony foretells a bright future for Apple’s original programming. It’s certainly difficult to imagine it getting worse.