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In Which I Receive An Award For Something I Wrote

The ecch, “a non-profit organization dedicated to promoting the case method of learning,” has just handed out its yearly awards for excellence in case-writing (for those of you who have no idea what “cases” are, go here for more info). This year’s award recipients include a case I helped to write about Facebook and its “Connect” Platform, which is currently taught at Harvard Business School’s MBA program. Here’s the full press release:

21st ecch case awards go global: winners represent three continents

The winners of the first global ecch Case Awards (succeeding the annual European Case Awards) have been announced.

Harvard Business School, where the case method was first developed, was victorious in four categories and also scooped the overall award with Apple Inc. in 2010 by David B Yoffie and Renee Kim.

One new award and two new case writing competitions were added to the traditional ten categories*. 

Outstanding contribution to the case method was awarded to Kamran Kashani, Professor of Marketing and Global Strategy at IMD (for full biography see notes for editors below). 

Case writing competition new case writer was won by Franco Quillico and Gregory Moscato,International University of Monaco, (a first time win for their school) with their case Tango vs Victor, a case about the proposed acquisition of a French soft drinks company by a pan-European private equity fund. 

Case writing competition ‘hot topic’ case: This year’s subject, Renewable and sustainable energy, technology and development, was won by George Kohlrieser, Francisco Szekely and Sophie Coughlan from IMD with their new case Playing to Win: Leadership and Sustainability at ESB Electric Utility a case about a 95% publically owned Irish utility’s plan to become carbon neutral by 2035 while remaining competitive. 

IMD also won awards in two further categories: Production and Operations Management, and Marketing, with the latter being won with a case authored by Kamran Kashani himself, together with Inna Francis. 

London Business School was the third European School to be represented among the winners taking the Human Resource Management / Organisational Behaviour category with the case Richard Murphy and the Biscuit Company (A) by Michael Jarrett and Kyle Ingram. 

Thunderbird School of Global Management was the second US school to make a first-time winning appearance, scooping the Finance, Accounting and Control category with the case Southwest Airlines 2008 by Andrew C Inkpen. 

The Indian based IBS Center for Management Research, scored a first for Asia by winning the Knowledge, Information and Communication Systems Management category with the case Knowledge Management Initiatives at IBM by Vivek Gupta, Indu Perepu and Sachin Govind. 

Commenting on his award, Kamran Kashani was “honoured and humbled” to be selected by ecch’s executive committee to be the first-ever winner of the Outstanding contribution to the case method award. “This takes a special place in my 37 years as a management educator, because, for me, the case method isn’t just a pedagogical ‘tool’ but represents the fundamental position I take towards my students: it is a respect for their points of view and a profound belief in their capacity to learn from each other.”

Richard McCracken, Director of ecch said “The new 2011 Case Awards are a resounding endorsement of what we hoped to achieve by making them global, delivering winners from three continents in the first year. The results in the new case writing competition categories have demonstrated that case writing is flourishing worldwide. We were delighted with the response, receiving a remarkable 120 entries from 103 places of learning in 29 countries.” 

The hot topic identified by the ecch Executive Committee for the 2011/12 case writing competition will beSocial Media and Change, looking for cases that focus on how companies are using social media in their business development and strategy formulation. (Entry details at:

For further press information please contact:
Emma Simmons:

* Overall winner; Economics, Politics and Business Environment; Entrepreneurship; Ethics and Social Responsibility; Finance, Accounting and Control; Human Resource Management / Organisational Behaviour; Knowledge, Information and Communication Systems Management; Marketing; Production and Operations Management; Strategy and General Management 

The results in full

Outstanding contribution to the case method
Professor Kamran Kashani, IMD 

Overall winner
Apple Inc. in 2010
David B Yoffie and Renee Kim
Harvard Business School
Ref no 9-710-467 

Economics, Politics and Business Environment
Philips versus Matsushita: The Competitive Battle Continues
Christopher A Bartlett
Harvard Business School
Ref no 9-910-410 

Facebook’s Platforms
Mikolaj Jan Piskorski, Thomas R Eisenmann, David Chen and Brian Feinstein
Harvard Business School
Ref no 9-808-128 

Ethics and Social Responsibility