in tech

Apple announces new iPhones

This week, Apple announced the iPhones XR, XS, and XS Max.

The names of these devices are widely regarded as terrible. I think they were conceived and executed by Heath Ledger’s version of The Joker. How does Apple, the most valuable tech company in the world by market cap, expect to brand its flagship phone with two letters,┬áthe first of which is pronounced as a Roman numeral, and the second of which is pronounced as an actual letter? What are the rules anymore??

(That said I will say that the benefit of branding one device as the “XS Max” does distinguish it from being a “Plus” in previous years, where larger devices actually got better/more features. The new XS and XS Max only differ in screen size and nothing else).

As for the devices themselves, I’m really not sure if I’m going to upgrade from my iPhone 8 Plus. The screen looks great and the features are fine. But I’m still not sure if I want to make the transition to Face ID with all those new gestures — I still like to swipe up to get Control Center from the bottom of the screen, thank you very much — and the price of the new XS Max (the device I’d likely want to get) is punishing, starting at $1100 and going all the way to $1450.

At that cost, I now have to choose between getting one of the most advanced APS-C stills/video cameras ever made, or buying an iPhone that’ll probably make me want to upgrade again a year from now. It makes it a much more tricky decision.

Here are some interesting takes on this week’s announcement: