Taylor Swift’s music video for “Look What You Made Me Do” dropped last night, and has already racked up 19 million YouTube views. Directed by Joseph Kahn, the video is bold, arresting and features some genuinely interesting visual ideas.
But if you’re like me, you don’t closely keep up with Swift’s online feuds or her career goings-on. Thus, I found Chris Rosen’s analysis of the video at EW to be extremely handy in putting together WTF is actually happening in the video:
Taylor Swift debuted her self-referential video for “Look What You Made Me Do” during Sunday’s MTV Video Music Awards. The video includes references to Swift’s own history (one of the tombstones in the graveyard reads “Nils Sjoberg,” the pseudonym Swift used to write Calvin Harris’ track “This Is What You Came For”) and nods to her feuds with Katy Perry and Kanye West and Kim Kardashian. Ahead, a look at some Easter eggs you might have missed.