SoundCloud experimented with a variety of business models, including content-related ads and charging the creators for premium accounts that host more audio. But much of the audio uploaded to its servers contained derivative copyrighted material: DJ sets, mashups, and unofficial remixes using songs the SoundCloud artists didn’t have rights to. As those tracks racked up millions of views, record labels pressured the company to crack down. While the company worked to develop its paid platform, the service began to fray around the edges. SoundCloud’s increasingly confusing system of paid tiers caused contention for creators and their teams: unwarranted song takedowns ruined PR for new releases, labels pulled music off SoundCloud against artists’ will, and those who had helped make SoundCloud a force from the beginning now found it had simply stopped paying attention to their needs.
What’s happening to SoundCloud is sad. What was once a great platform for discovery and creativity is a confusing mess to use and is in danger of shutting down. For my part, I am freaked and will be attempting to move my SoundCloud podcasts off the platform as soon as possible.