Reddit user LundgrensFrontKick has a fascinating analysis correlating Corona consumption in Fast and Furious movies with an increase in critical positivity and box office receipts. Those that feature Corona being consumed average $250 million domestically and have a combined 63% IMDB/Rottentomatoes score, while those that don’t average $163 million domestically and have a 57% IMDB/Rottentomatoes score:
“You can have any brew you want, as long as it’s a Corona.” With these beautiful words The Fast and the Furious announced its glorious partnership with Corona. Corona saw its zenith in The Fast & The Furious, but it got a massive push in Furious 7 when Dom famously turned down delicious Belgian beer in favor of a bucket of Corona. Corona and the Fast world have become synonymous with each other and have built a beautiful world in which nobody gets drunk or gains weight due to excessive drinking. However, after rewatching all the films I’ve come to realize Corona doesn’t play that big of a role in the Fast world. In my mind, the entire team are always incorrectly chugging bottled beer while cruising around the earth engaging in shenanigans. I am 100% serious when I say I was surprised when I compiled the numbers of Corona sightings.
See also: A brief history of Furious product placements.
[Thanks to Drew Wallner for bringing this to my attention]