in politics

How fake news brings people together in pursuit of profit

Craig Silverman and Jane Lytvynenko, writing for Buzzfeed, on how a liberal troll and some Macedonian spammers both ended up profiting from spreading fake news:

There is perhaps no better expression of the current economics of internet content than an American liberal troll and spammers from the Balkans and Caucasus making money from completely fake online news aimed at American conservatives. The troll says he’s exposing ignorance, while the spammers are stealing any content that drives traffic and ad impressions. Regardless of motivation, the clicks and dollars are the same — and they reinforce the reality that misinformation about American politics is now an international business opportunity.

BuzzFeed News analyzed 11 hoaxes published by The Resistance that received the highest engagement on Facebook in the past two weeks and found they were copied and reposted by 48 different websites. Of those sites, 16 were confirmed using domain registration records as being run from Macedonia, 4 originated in Georgia, 2 are from Kosovo, and 1 is Bulgarian. The remaining 20 sites whose provenance is unconfirmed use similar WordPress themes to those run from Macedonia, and often post their content in the same pro-Trump Facebook groups used by Macedonians to spread their content. BuzzFeed News emailed 19 owners of the sites but did not receive any response.