4/ Also: The typography on these cards is nuts. With some better design and hierarchy, this entire disaster probably could’ve been prevented pic.twitter.com/GAGaqEsPeG
— David Chen (@davechensky) February 27, 2017
I commented on this on the evening of the Oscars, but Benjamin Bannister has written up the definitive takedown of Oscars typography:
With a modified card, even if the presenters had gotten the wrong one, none of this would’ve happened because the presenters would’ve looked at it and one of two things would’ve happened: their eyes would’ve read “Best Actress,” or, “Emma Stone.” Reading either of those would indicate that this wasn’t the card for Best Picture, and they would’ve asked Jimmy Kimmel or a producer to the stage to get it corrected.
As a creator, the importance of typography is an absolute skill to know, and people — not just designers, should consider learning it. Typography can be immensely helpful when writing a resume that’s well-structured, creating a report that looks exciting, designing a website with an intuitive hierarchy — and definitely for designing award show winner cards.