in science

The world’s first color-changing hair dye

Wired has a look at this color-changing hair dye, which makes for some spectacular time lapse videos:

Lauren Bowker’s firm The Unseen uses chemistry alongside design to create so-called “reactive fashion.” The brand’s patented colour-change technology focuses on material science and data to create bespoke inks, compounds and coatings that result in clothes that change colour with different temperatures and humidity. Within fashion circles, Bowker is known as ‘The Alchemist’.

Her latest creation, FIRE draws upon the powers of transformation that have epitomised her work. A specially formulated hair dye, FIRE is a chemical concoction that can reveal an array of colours previously unseen.

FIRE is designed to be responsive to temperature fluctuations, and is available in multiple colour ranges from bright red to subtle pastels. The data used to create the dye stems from the process of thermoregulation in the human skin and the colour change chemical reaction occurs in response to a certain stimuli – in this case, changes in the environment. When the temperature drops or rises, the carbon-based molecules at the core of the FIRE dye undergo a reversible reaction.