Matt Mullenwegg has some interesting thoughts about where Apple is heading. The one industry that I could not have possibly guessed? Cars:
Walk down the car stereo aisle in Best Buy and see what $800 gets you, or a $300 GPS from Garmin, vs an iPad or iPhone. The screens feel like a TI-92 calculator. The typography makes my eyes bleed. I find it morally reprehensible how bad these products are because it’s one of the areas of technology where a bad interface is most directly tied to injuries and deaths. Car folks are making their iPhone/iPod integrations better and better, which may be a glass of ice water in hell, but they’ll never make the jump to providing a beautiful marriage of media, search, and navigation that a great in-car experience needs.
To quote Dennis Reynolds, “That is some long-term shit.”