in tech, Uncategorized

Did Apple Just Walk Away From the Professional Video Editing Market?

I have never edited any video professionally, but with the recent purchase of my Canon 7D, I was really excited that Apple would be releasing a new version of Final Cut Pro that not only simplified and expedited the video editing process, but also only cost $300 in the Mac App store. However, the recent firestorm surrounding the release of Final Cut Pro X has given even me pause about clicking that “Buy” button.

Professional video editors all over the web have been howling about how the new software resembles and functions more like “iMovie Pro” than “Final Cut Pro.” Many of the crucial features from Final Cut Pro 7 have been excised or hidden, and Final Cut Pro X appears to be extremely buggy to boot (based on reviews from the Mac App Store). More damningly, Apple is no longer selling Final Cut Pro 7 and is discontinuing support for it. This means that millions of people who have spent years building their livelihoods around learning and using Final Cut Pro can no longer have confidence that they will be able to depend on this software for the foreseeable future.

Read the rest of this post at /Film.

  • I moved to Premiere CS5 in October because it supports native DSLR editing and I'm really happy with it. It integrates perfectly with the creative suite apps. Most importantly, I have everything I need to do a professional edit. If you're shooting on a DSLR, it seems to be the best way to go for now.

  • This really worries me. I graduate at the end of the summer with a degree in film. While I took a variety of courses, my main focus and assumption was that I would get a job being an editor. I have 5 years experience on Final Cut with no experience on Avid or Premiere. My school gives students the ability to use those programs but they don't teach them. So if Apple is really out of the professional video editing game then a lot of people will be screwed.

    I will say David that the main issues with Final Cut X mostly has to do with using the software in post-production facilities where you are working on multiple projects at once with multiple computers. If you are just editing your own stuff, it doesn't seem so bad. The problem is that if editing houses get rid of Final Cut as their main software many people will have to know the other ones so they can actually have a job.

  • Here's the thing: it never hurts to stay a build below the bleeding edge when it comes to these apps. For everyone who lives in FCP7-land, it's fine. Do you care that it doesn't run in 32 bit or whatever? Maybe. It's powerful enough to edit features today, and the same build will work until the end of time – or at least until Apple comes to its senses and makes SuperIMovie X the prosumer track, and rebuilds FCP8 or FCS 4 as a real pro app.

    Newly graduated editors, fear not. No post house worth its salt will install this app over FCP 7. In fact, Apple seems to realize the fact – SuperIMovie X doesn't overwrite the old FCP. So hang tight and let the market tell Apple to backtrack.

    As an AVID editor, do I care? No. In fact, AVID's been pushed to innovate by the reality of FCP. It's fairly close to what you're used to, and they have a nice crossgrade offer if you want to learn – and, a cheap entry point if you're still a student. Take it while you can!

  • I am ultimately a little bit confused by why Apple did what they did with Final Cut Pro X because the final product, by all accounts, does not seem to satisfy a consumer need that is not already being perfectly served by either iMovie or Final Cut Pro 7.

    On one hand, you have this powerful professional video editing suite Final Cut Pro 7 that seems to be well-loved by professional video editors and was extremely competitive with other options such as Avid and Adobe Premiere. On the other hand there is iMovie, which by all accounts appears to be both a fantastic video editing software package that is both easy-to-use and powerful enough to satisfy both the complete novices that might just want to edit together family videos to send to their relatives or people such as what sounds like David who are not professional video editors but wants to try his or her hands on some more serious editing.

    Simply put, I just don't understand who benefits from what appears to be a Final Cut Pro X that is essentially iMovie with a few more bells and whistles. I know that the professional editors want a Final Cut Pro X that takes version 7 and just adds some minor refinements and features. I know that novice video editors are more than happy with iMovie. I am sure that any novice video editors coming up on the limits of what iMovie can do would be more than suited by a new revision to iMovie or simply a iMovie Pro with extra features. Just simply looking at the bottom line, I just don't see a scenario where hordes of unsatisfied customers unsatisfied with both iMovie and Final Cut Pro 7 rush out to get the new Final Cut Pro X and the profits from this compensate for the losses from professional video editors and editing houses dropping Final Cut Pro for Avid or Adobe.