in entertainment, tech, Uncategorized

Please Die

Scott Weinberg asks 3D to die:

3D sucks, and even when it doesn’t suck (Avatar and Beowulf come to mind) (fine, and My Bloody Valentine), it’s a glitzy little light show that exists just to make your tickets 30% more expensive. And the 3D blu-ray? That’s about 50% pricier than the “plain” option. If only a similarly revolutionary new advancement in the craft of screenwriting took place, then maybe we’d be somewhere. As long as our huge leaps in filmmaking lie solely within the realm of technology, we’re missing something. A studio will spend millions to make a film “look 3D,” but they won’t spend a fraction of that to make sure their shooting script is kicking ass on all cylinders.

I agree with most of what Scott says, although I would say that films like Avatar and How to Train Your Dragon by themselves are almost enough to justify the unfortunate rise of 3D in recent times. I actually specifically chose my Thor screening to avoid seeing it in 3D. Seeing Thor at its optimal luminance without the need for cumbersome glasses felt good, but it was also sad that I had to go out of my way to ensure that experience.