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Entertainment Tonight Is Not The Ideal Venue To Premiere Movie Footage

Entertainment Tonight has posted a teaser for a teaser of some Green Lantern footage (the full length of which will debut next week):

Over at /Film, the response is not kind. Here’s a typical comment:

The film may be months away but why release images that are not great looking? They obviously think this looks cool enough to put out there for all of us geeks, but it’s like throwing raw meat to wolves. This looks like another boring-ass CGI crapfest. 

On a more extreme note, another commenter chimes in:

This looks horrible. What were they thinking? I really wanted to like this, but the initial suit pics had me worried already. CGI everything, too fake, terrible looking costume, no sense of realism at any point, Ryan Reynolds speaking….Now i get why they put Blake Lively in the movie. It was the only way they could get people to watch it.

There’s just no way to fix this mess in six months. I’ll be watching more trailers in the coming months, but they’re going to need a miracle to get this crap together. This might be one of those comic book properties that may be pretty much unfilmable due to the limited nature of current technology.

Scott Mendelson makes a good observation: Why do movie studios keep premiering footage at Entertainment Tonight? I understand they want the audience that ET provides, but ET often chops it to pieces, overlays a grating voiceover, and focuses on the aspects of the film that are more audience-friendly for the US Weekly/People magazine crowd. Release a trailer to Apple. Hell, choose a site like /Film to premiere the footage unvarnished. But letting ET’s editors get to it first is tantamount to poisoning the well for a film that could really use some fanboy support (check out my conversation with Devin for an elaboration on this topic).

  • KitCon

    The readership of /Film would be just a fraction of ET's audience and ET evidently knows what they like to see. Obviously the formula works or the studios wouldn't continue the practice. Cinebuffs may not like the product but they are not the target audience and they should just wait for the material that's released online specifically tailored for them.

  • Anonymous

    The awful editing to reach a wider audience is irrelevant. Trying to appeal to the "geek" audience (both comic and movie) is pointless from a studio viewpoint. Kick-ass and Scott pilgrim have proven that point. Reaching a wider audience by horrible editing is necessary.

    That being said, this trailer is awful. I can't believe someone would see this and want to pay the admission price

  • I don't believe the footage looks that bad. Yes, it's rough looking and unfinished, but now I'm a little more excited cause I can see what they are going for. But if they are just gonna get responses to the comments above, maybe they should just stick with screenshots rather than actual footage until it gets closer to release date.